Market Advantages of IKEA Free-Samples for Students-Myassignment

Question: Discuss about the Ikeas,s Market Advantages. Answer: IKEA has continued to show success in the home furnishing business. The company has managed to study the market and remain ahead of their rival companies. The company has over 131, 000 employees and 287 store worldwide. Competition mostly occurs at home in Sweden than in the global market. The company has remained competitiveness they offer modern home furnish styles and their main target is the families and children. The have lower prices than all their rival which attract more customer to their store. They advertise their product to other consumer using catalogues which are usually free. IKEA store which are located in different countries enhance the availability of their products to the consumers. The company has retained a unique and distinct profile which is hard for other companies to keep track. The company has done research on their market and found out that in in order to win the customers you have to understand their situation at home. They invest in researching their marke t and getting feedback from their customers Kurtz (2012). The company has maintained low prices which is hard for other rival companies to keep track. The company focus on generating more sales in the market. The company focus on expanding their market share .Most rival companies have maintained higher prices of which the IKEA still dominate the market. Their design, functionality of the product is always of high quality giving the consumer the value of their money. The concentrate on providing high quality services at a cheaper prices. Their home furnish is always unique of which they tailor make the design to fit the customers need. They offer great after sales services which make their customers loyal to them. They offer customer inceptives and discounts to keep them satisfied. Most rival companies do not focus on all customers need. They focus on high street shops other they focus on designs, standard cost, and most preferred design by customers. IKEA now combines all these factors and provide better services to the customers. They prov ide unique design, tailored designs for the customers, low cost and they have a variety of products for their consumers. IKEA has tailored made design since they cannot sell the same design in United Kingdom and china. They observe the peoples culture and make sure their product also observe the culture. The global market has made IKEA to be more successful by generating sales. The company has invested on research and they research a certain market before they market their products. Offering after sales services has boosted the company sales and made loyal customers Pride and Ferrell (2017). The company has maintained low prices which is hard for other rival companies to keep track. The company focus on generating more sales in the market. The company focus on expanding their market share .Most rival companies have maintained higher prices of which the IKEA still dominate the market. Their design, functionality of the product is always of high quality giving the consumer the value of their money. The concentrate on providing high quality services at a cheaper prices. IKEA has maintained unique products and made sure they provide quality services at a cheaper prices Gerber (2015) . References Kurtz, D. L. (2012). Boone Kurtz contemporary marketing. Mason, OH: South-Western Cengage Learning pp 23. Gerber, S. (2015). ways of gathering meaningful data about your customers. Pride, W. M., Ferrell, O. C. (2017). Foundations of marketing. Stamford, Conn: Cengage learning pp 12. Good small business guide 2013: How to start and grow your own business. (2013). London: A. C. Black.