Types of Marketing Strategies and Elements of a Successful Marketing Term Paper

Types of Marketing Strategies and Elements of a Successful Marketing Strategy - Term Paper Example One should remember that marketing is not like mathematics, in which there are set formulae to derive results. However, goals are met on the basis of past experiences, and some trial and error. Marketing strategies are based on the principles of psychology and sociology and believes in one core value that customers come first; therefore, one needs to satisfy their needs. TYPES OF MARKETING STRATEGIES Marketing strategies are divided on the basis of the status of the organization in the market, its stage in the life cycle and also on the basis of different levels in the company. Strategies based on Market Dominance Market Leader Strategies Market leader focuses on expanding total market, defending market share or expanding market share. Total market can be expanded either by attracting new users, creating more usage or new usage. Market share can be defended through â€Å"position defense, flanking defense, pre-emptive defense, counter-offensive defence, mobile defence, market broade ning, and market diversification and contraction defense† (Smith, n.d). Market Challenger Strategies A challenger can attack the leader by making â€Å"a frontal, flank, encirclement, and bypass or guerrilla attack† (Smith, n.d). Other strategies available to a market challenges include â€Å"offering price discounts, offering goods at low cost, introducing prestige goods, doing product proliferation, bringing innovation in the product, improving services, bringing innovation in the distribution, reducing manufacturing cost or doing intensive advertising† (Ranchhod, Tinson, & Gauzente, Marketing Strategies, 2004, p. 182). Market Follower Strategies Market follower can either become a counterfeiter, cloner, Imitator, or adapter. Market Niche Strategies Market niche follows â€Å"market differentiation strategy† (McDonald, 1995, p. 50). Porter’s Generic Strategies Porter generalised marketing strategies in three broad types that companies can choose f rom in order to get a competitive advantage. These are â€Å"market segmentation, market differentiation and cost leadership† (Bradley, 2005, p. 152).  

Book Reports for Rabbi School Research Paper Example | Topics and Well Written Essays - 500 words

Book Reports for Rabbi School - Research Paper Example need for humans to be conversant with the conditions that face humanity; thus, devise strategies that will allow for the attainment of self-awareness and spiritual restoration in human beings (Buber, 2002). The book also gives details on various forms of rungs of life that eventually seek to arouse humans towards leading a righteous life. The work of Buber (2002) gives the lesson that human life needs to be driven by aims of existence. The author is keen to explain that humans needs to make sure that they realize the meaning of their times on earth. True life, therefore, involves the humans being devoted to their life in God if they have to understand what is required of their future life. I also learn that devotion to God is not complete on its own. One must love God’s creation, love their fellow beings, and it is through this deviation that one can be of great importance to their fellow men (Buber, 2002). True life is, therefore, not baseless, but includes the virtue of justice, righteousness, love and even devotion to the life’s wants. I also learnt that one ought to desist from activities that may led to evil and guilt, but make as much effort as possible to overcome the evils of life. Awareness of sin is also crucial to good life, since it helps humans overcome the challenges that they may encounte r in life (Buber, 2002). With contemporary rabbis being faced with lots of challenges, the book has major on me as a Modern Rabbi. First, I have learnt and decided not to mix the good and the bad. I choose to go with goodness since this virtue goes a long way towards attaining holiness. It is through doing good that purity, religious fervor and righteousness is achieved (Buber, 2002). As a modern rabbi, humility goes a long way. I believe that I am a servant and that I am in no way greater than others simply because I am a rabbi. In contrast, this work has led to service to God with humility and steadfastness that it required. The book has also seen to my great