The history of fighter aircraft F-22 Raptor Research Paper

The history of fighter aircraft F-22 Raptor - Research Paper Example The fighter jet possesses significant attributes that make it better than any fighter jet developed thus far. With increased stealth, the F-22 becomes one of the best fighter jets that can evade detection by radar (Sweetman 44). In addition, the F-22 has the ability to maneuver and evade tracking by other fighter jets that may be on its pursuit. As a replacement of other fighter jets with limited superiority, the F-22 becomes the most reliable air to ground attack jet ever built. Most important, the F-22 has improved aerodynamics that makes pilots fly the fighter jet more easily than before. Today, the US army has deployed significant number of raptors to areas such as Japan where the army has stationed them ready for deployment. Whereas the F-22 has had some failures in navigation and communication, the F-22 raptor still remain an aircraft of choice in carrying out sorties and other activities such as aerial surveillance. The F-22 is a product of Lockheed Martin Corporation, which is well known for the production of aircraft. The demand for a better fighter jet like F-22 has been long overdue considering the shortcoming of other fighter jets such as F-15. With the demand of an advanced tactical fighter (ATF), the US army tasked the F-22 team to conduct a program that would later produce the F-22 as an engineering marvel that combines performance, speed and stealth into one robust fighter jet—F-22. The F-22 team started by developing two prototypes that they later developed to achieve a reliable fighting machine. In their program, the F-22 produced two YF-22 prototypes that they took through a series of testing (Sweetman 78). These prototypes relied on two other engine prototypes that were to be selected for use in the F-22 fighter jet. The testing of the fighter jet was done on Being and Lockheed installation where the features of the aircraft were refined to produce the F-22 that are in use t oday. During the development of the F-22, the Lockheed

Tragic Hero Macbeth Essay Example for Free

Tragic Hero Macbeth Essay 1. In the Shakespearean tragedy, â€Å"The Tragedy of Macbeth†, Macbeth himself did not come from noble stature, but instead he followed into the line of kingship, and had presented himself with outstanding qualities; such as strong abilities out on the battlefield. 2. The hamartia presented in Macbeth resulted in Macbeth’s own murder against his good king Duncan, in order to gain power, fame, and fortune for his own pleasure. Macbeth himself had a hubris or pride and passion that he allowed to take over his decisions, leading to his tragic downfall. 3. Macbeth’s downfall itself was led by his own freewill, overridden by his own arrogant confidence. Proof he had taken done this to himself is said so by Macbeth, â€Å"I am in blood stepped in so far that, should I wade no more, returning were as tedious as to go o’er.† (Act III, Scene 4, Line 136-138). 4. As the audience, pity was expressed dearly through Macbeth’s possible and yet great human potential, â€Å"I have lived long enough†¦and that which should accompany old age, as honor, love, obedience, troops of friends, I must not look to have.† (Act V, Scene 3, Line 22-26). 5. The first signs of awareness are when Macbeth puts together the real predictions granted to him by the three apparitions, â€Å"Let every soldier hew him down a bough and bear it before him.† (Act V, Scene 4, Line 4-7). He is then lead to accepting his fate or anagnorisis, right before Macbeth is slain by Macduff, â€Å"I will not yield, to kiss the ground before young Malcolm’s feet†¦I throw my warlike shield. Lay on, Macduff.† (Act V, Scene 8, Line 27-24). Part Two: By using Aristotle’s definition of a tragic hero, I would conclude that Macbeth is indeed a tragic hero. Macbeth’s tragic flaw mostly described as his passion, where he would contemplate over and over with his very own reasoning, in which passion overrules all of his humanly common senses; this causes an imbalance between human reason and passion thus leading to tragic consequences or rather the hero’s tragic death.

political ideology Essay -- essays research papers

Position Paper: Political Ideology   Ã‚  Ã‚  Ã‚  Ã‚  Upon entering my first semester at Southern Nazarene University I could not have told you my political ideology. I knew what my opinions, observations, expectations, and ideals were, but did not know the proper ideology that would define them. Through several courses that I have taken, I have become more informed as to the role that I would like to see the government take throughout society as a whole and in the economy. Upon reading the section of ideology in American Government and Politics Today: the Essentials I learned that the correct term for my ideology is right-wing Conservatism. I would like to see the government take action if necessary in the economy, yet let capitalism and the economy regulate itself if possibl...

Nursing Leadership Paper Essay

They have an open concept design, select menus, and our outside landscaping that allows their residents to enjoy a comfortable setting during either their short or long term stay. Their care is directed by an interdisciplinary team of professionals that includes a Medical Director, attending physicians, 24 hour licensed nurses, a dietary manager, activity director, social worker, and therapist for physical, occupational and speech rehabilitation. At Park Manor, the goal is to provide the care and services to meet the physical, emotional and social needs of each of our residents. I got to work with the MDS nurse, an MDS nurse is the nurse in the long term care facility who schedules and completes the RAI-Resident Assessment Instrument, a detailed assessment done at least quarterly on every nursing home resident. The MDS nurse is also usually responsible to coordinate the completion of the care plans for the resident based on the results of the assessment. We were collecting data from a whole bunch of sources; from the nurses, aides, resident, families, doctors, progress notes, therapy notes, etc. Then we completed the paper/computer MDS form based on our complete assessment (using the data collected). A RUG score (or resource utilization grouper) score is generated based upon our answers which is used to determine medicare/medicaide reimbursement rates for the facility. The MDS is used to create the care plan, determines reimbursement rates and determines quality measures/indicators per federal standards. State Surveyors pull these reports prior to inspection visits and to know who is losing weight and who may have pressure ulcers, etc.

Grendel’s Self Discovery Essay

Throughout the novel Grendel goes back and forth between the two beliefs nihilism and existentialisms. Through the journey of figuring out the belief in life, he struggles for being a cultural outsider. Gardner makes it tough for Grendel to make a decision because just like Grendel there are other cultural outsiders like the Dragon who shares his philosophy with him. Philosophies of life have a wide variety for people to choose from like in Grendel by John Gardner. The main character, Grendel, travels on a journey of self-discovery, eventually becoming a nihilist, and by the hero Beowulf was defeated. Grendel struggles with his own meaning of life between â€Å"being† and â€Å"nothingness. † With influence from others like the Dragon, Beowulf, and the Queen, Grendel switches between beliefs based off two philosophers named Jean-Paul Sartre and Friedrich Heinrich Jacobi. The philosophy that is existentialism is â€Å"a philosophical movement which exercised an influence on many of the arts as well as on philosophy and psychology. The belief in people have free will and can choose what they want to be is in other words what existentialism. Existentialism was a philosophical movement that dealt with the ideas of the way of life by many philosophers such as Jean-Paul Sartre. Sartre did not agree with traditional arguments of human nature he argued that in the case of human beings â€Å"existence precedes essence. † In his famous quote, the meaning is that humans have no set or fixed nature that determines what they will do. After leaving his mother’s cave, he is free to an entirely different world, a world of humans and other creatures, â€Å"I played my way farther out into the world†¦ cautiously darting from tree to tree challenging the terrible forced of night on tiptoe. †(16). As a defense against the rest of the universe, Grendel establishes existentialism as his philosophy. Grendel discovers that the creatures that he watches share a common language and thought. This is when Grendel meets characters like the Shaper and Hrothgar, both of whom help shape his early belief of existentialism. May it be the destroyer of Hrothgar, or perhaps a somewhat benign antihero. The belief in Nihilism is the viewpoint that life is meaningless. There is no purpose to life because it will come and go. Nihilism is the more extensive version of determinism. That of which is a person’s main purpose in life is already mapped out for them and they cannot change it. Nihilism is the total opposite of existentialism, it is the view of having no purpose and existentialism is finding your own purpose. In a way, you can look it as binary opposition because nihilism could be evil and existentialism could be good. In Grendel, Grendel comes in to the presence of the Dragon. Through his conversation with the Dragon, Grendel is taught nihilism. The Dragon believes that all things in the universe will end and are therefore meaningless and discounts existentialism as a philosophy and nihilism as the absolute truth. The idea that nothing lasts forever and will die is the philosophy of the dragon, â€Å"The beginning, the present, the end. All time, all space. (62, 63) The Dragons conversation pursues Grendel on his philosophy of life that everything comes and goes â€Å"In a billion billion billion years, everything will have come and gone several times, in various forms† (70). These two different philosophies dictated Grendel’s life from start to finish. He was neither truly Nihilistic nor Existential, because he was a creation of both. His early experiences led to an Existential belief and his later ones a Nihilistic one. These conflicting ideas ultimates led to his ultimate peace, â€Å"Is it Joy I feel? † and his ultimate destruction. (173) Or are they the same thing?

pardon debate essays

pardon debate essays Does money increase power over the rest of the nation? President Clintons last minute pardons before leaving the White House has left a lingering shadow over his two year Presidency. To understand this controversy, we would need to discuss the Mar Rich pardon, the Glenn Braswell pardon, and the negative impact that these had on the former President and former first lady. The article A President and a pardon, a price? written by Mark Mezzetti and Gary Cohen, stated that Marc Rich fled from the U.S. to Switzerland in 1983 to dodge a tax fraud charge. On the morning of Clintons final day in office, the criticism was becoming well known around the White House. President Clinton had pardoned her from the tax fraud charge. Carol Elder Bruce, the clients lawyer, informed committee staff members that Mrs. Rich had contributed over $200 million to the Clinton Library Fund. (26). A well known source told U.S. News Today that so far Marc Rich has contributed $450,000 in the past three years. (26). Mr. Rich had donated more than $1 million for Democrats between 1991-1992. He also gave $70,000 to Hillary Clintons campaign for New Yorks Senator. While Micheal Milken, former Junk-bond king, waited for a pardon, Clinton fundraisers approached him for money. His spokesman stated that Mr. Milken gave nothing to the fund raiser.(26). But on Presidents Clintons last day in office an e-mail had been sent to Jack Quinn by Denis Rich, Marcs ex-wife, that there was news that Milken will not get the pardon. Milken, who was a pardon applicant that did not contribute to the Clinton Library Fund. Another pardon that was given before President Clinton left was for Glenn Braswell. An article written by Mark Mazzetti and Shelia Kaplan called The scandal that keeps on giving, gave the impression that herb supplement dealer Glenn Braswell was pardoned the same day also. Pr ...

Politics in Hartford in 1900s essays

Politics in Hartford in 1900's essays During the early 1900s, politics in Connecticut, particularly the growing metropolis of Hartford, were generally similar to the rest of the nation. Connecticut was run by Democrats and Republicans, and partially influenced by political machines. In order to compare and contrast the difference between the politics in Connecticut and the politics in the rest of the country, one must provide answers to a few questions. How active and successful were progressive efforts in Connecticut? Were there political machines in Hartford? Were they powerful? How active and successful was the Progressive party in Connecticut? Is there evidence of corruption in Hartford politics? Answers to these questions will be provided below in this essay. Progressivism was prominent in Hartford in the early twentieth century by middle class citizens. These citizens were predominately white, Protestant, long time citizens of the state and country, and were concerned in the decline of the American way of life, and theyre individual role in that lifestyle. One of their chief concerns was that of the population regulations in determining how many senators and representatives from individual towns were sent to Hartford. Every town was allowed two representatives, no matter the size of the town. This made for unbalanced representation in the House. Towns like Union, with a population of 322, had the same number of representatives as Hartford and New Haven, which each had populations over 100,000. This estimates that only twelve percent of the states population could elect the majority of the lawmakers in the lower house. The situation in the senate was a little better, but it still took only about one-third of the states voters to elect a majority. The largest senatorial district had a population that was seven times that of the smallest. In all, the cities were better represented in the Senate than in the lower house and this made the s...

Energize Your Career with Purposeful Writing Projects

Energize Your Career with Purposeful Writing Projects Several years ago, I found my enjoyment of writing for magazines fading. At that time, most of my writing revolved around my previous career as a small animal veterinarian, but writing about animal health issues lost my interest. So, I invented a writing project, but not just any project. One of my favorite vet-related assignments had been to interview Bill Irwin and his dog, Orient. Irwin was the first blind man to walk the entire Appalachian Trail, and Orient led the way. I loved working on the piece and craved similar articles that might give me a greater sense of purpose. So, I created Project Purpose: To write and publish articles about people and institutions whose lives and missions are dedicated to a bold and inspired purpose or vision.   I focused my efforts on assignments that might fit Project Purpose I thoroughly enjoyed the assignment, from the research to writing the piece. I even enjoyed the revision process, because I worked on something close to my heart. When the check arrived, I knew I had hit upon something really important. As Greg Braendel of Career Dreams, Inc., another of my Project Purpose profile subjects says, Passion always sells; obsession never does. Create Your Own Revitalizing Project The energizing power of this project reconnected me to a sense of purpose. Ask yourself: What stirs your passion? Take the question seriously. Many people have lost touch with their passion, the inner spark that ignites them to inspired action. The following exercise will help you down this path. Find a quiet place where you wont be disturbed as you go through this five-minute exercise. Identify the Passion Let’s say investigators (think IRS) are on the way to your home with a mission to take away everything youre passionate about. Your only hope is to write down those things in life that are really important to you. If its not written down, the investigators will take it away, never to be in your world again. Be as precise as possible. For instance, if relationships are important to you, write down which relationships are important. If you love animals, which ones do you love the most and why? Describe specific details of your passion. What do you want left in your world after the investigators leave? Take five minutes to record this information in your notebook, then set the list aside for a day or two. When you return, analyze the list and keep in mind the various markets that might be interested in those subjects. Boil your mission down to a simple statement and include it in future queries. Heres an example: This article is part of a long-term writing project - Project Purpose: to write and publish articles about people whose lives are dedicated to a bold and inspiring purpose or vision. This project eventually led me to co-found Life On Purpose Institute after writing about dozens of purposeful people (samples at lifeonpurpose.com/projectpurpose ). I found that including a clear statement like this helped me stay focused on the type of writing I most enjoyed. It also added credibility to queries as my list of Project Purpose articles increased. Over the years, I profiled several dozen people like John Robbins, author of Diet for a New Planet in Reclaiming Your Health which appeared in Yoga Journal. One of my favorite interviews that appeared in The Sun was with Daniel Quinn, shortly after he won the $500,000 Turner Tomorrow Award for Ishmael. Just be forewarned. Its impossible to predict where a purposeful, passion-filled writing project might lead you, but I can promise that you wont be disappointed

REFLECTION Assessment on being a health professional in Essay

REFLECTION Assessment on being a health professional in Interprofessional Capabillity Framework for the Faculty of Health Sciences - Essay Example Moreover, it illuminates on the appropriate demeanour of evaluating one’s philosophies, mannerisms, values, as well as attitudes. This assists in developing an effective practitioner (Gaare, Bernheim and Melnick, 2008). It is extremely significant and fascinating to be educated about other occupation in the health care squad. This illuminates on the similarities and disparities of one’s profession with those of other individuals in the well being affiliation. It also gives a vivid comprehension of other well being vocations. In addition, this brings the recognition that disparate proficiencies and knowledge that define one’s excellence in a profession, such as psychoanalysis are not sufficient. There are other prerequisites, for instance, excellent communication joint effort, operating ethically amongst other requirements. The reinforcement of this is through the analogous code of principles for an individual’s profession such as speech pathology and other well being occupations. The utmost significance in these lesions is the explication of the meaning of concentrating on a client’s needs. Moreover, it is extremely significant to deliver superior quality well being services as well as sustaining security in these endeavours. There is a widespread notion that excellence in a health occupation comprises of knowing the paramount interest of a client and fixing that client as per the interests. However, it is crucial to realize that listening cautiously is what provides a true comprehension of a client’s quandary (Deanery, 2012). The preliminary function of health practitioners is to protect and promote well being in society. Thus, they ought to apply verified techniques of peril analysis, propose efficient precautionary measures and ensure implementation. Additionally, they must give proficient and truthful advice to their clients. This is a facet of their

Pivot Tables Assignment Example | Topics and Well Written Essays - 500 words

Pivot Tables - Assignment Example Excel also allows you to generate charts from the data in your pivot table which can be very handy in comparisons. Similarly, Pivot Tables are interactive means of summarizing the data, allowing you to add or delete fields in the contingent (summary) tables. This is especially useful when a sample has to be chosen from a specific characteristic of the population which endows various other characteristic as well that are irrelevant. Pivot Tables are also dynamic which can automatically recalculate the data based on addition or elimination of new fields. This feature is really helpful in saving time and effort of the data collector. Pivot tables are also easy to change if the data from original source is changed. As a result, these tables are really important when the changes in data are quick and frequent. These tables can help you to keep your records updated at all times and can be used when the original data keeps on changing. Multiple worksheets are really handy in grouping and summarizing data. A collection of two or more worksheets is called group worksheet. In order to group two or more work sheets, you need to first click the tab of first worksheet, then you press and hold shift key and click the tab of the other worksheet that you want to group.

Solutions of Slow Housekeeping Services In Palomar Hotel Research Paper

Solutions of Slow Housekeeping Services In Palomar Hotel - Research Paper Example   According to the customer comments from the data collection, the time taken for cleaning a room, the delays in response to customer calls, and the delays of delivering extra towels indicate the slow performance of housekeeping service to customer needs. Therefore, Palomar Hotel needs to solve the situation of above slow services problem to avoid major effects on customer satisfaction. There are two effective solutions to improve the slow housekeeping service, which are additional training for the staff that deals with housekeeping services, and the upgrading of the Property Management Systems (PMS). Additional TrainingAdditional training to the staff to provide more refresher information to guide them in responding to customer requests will improve the level of speed with which housekeeping services are conducted. Additional training will enable the employees to learn how to handle customer request and the response to give to ensure the customer feels attended to. In providing th e additional training, the provision of cleaning services for the rooms is enhanced. The staff is educated on the right times to handle cleaning and retain cleaning material nearby to handle any requests for cleaning services.When a customer call is received, the procedure that it follows to ensure a response is provided is vital. Additional training to equip the staff with confidence and the right attitude to work will provide the staff with motivation that will help increase their speed and efficiency.   

Operation management Assignment Example | Topics and Well Written Essays - 1250 words

Operation management - Assignment Example It is situated close to the road but with a great accessibility that is leveled by a wider opening based on its position (Ruffa, 2008). There are two gates that allow for exit and entrance without inconveniencing the other. It is spacious and the loading areas are well marked out to avoid any delays or confusions during delivery or loading. The zoning schemes in this particular area are also conducive for the establishment of such a high-powered delivery and loading of the tires which imply that we can maximize the 5000 kg average load per day and become the best supplier in the area. Qn 2: This is a Chevrolet car matrix 400 (also known as Chevrolet Nova) that was manufactured in 1964 after the major companies during this era began restructuring and changing their trends. This car was one of the best at the time with its features being unrivalled by other competitors. It was considered an executive car with four doors and a sedan style to complement its features. It has a front engin e with rear-wheel drive. Its engine has a capacity 3179 cc with a 106 horsepower capacity. It has a three gear manual gear-box and a single barrel carburetor (Huntimer, 2009). This can be contrasted with 2009 Tata Nano Car from India which can be said to be of a higher quality. The car, pictured below, has been in production since 2008 to the present with improvements being made on a daily basis to make sure it attracts as many buyers as possible outdoing other competitors in the market. It is classified as a city car with a four-door one-box body style. Its engine is a 2 cylinder SOHC petrol Bosch multipoint fuel injection with a 624 cc capacity. Its trunk is accessible only from the inside with one windscreen wiper compared to Chevrolet’s pair. Its engine is in the rear compared to the Chevrolet’s which is at the front. It has a 38-metric horse power with two valves per cylinder overhead camshaft. It is similar to the Chevrolet in the fact that it has a rear wheel dr ive but differs in the fact that it has a 4-speed manual transmission. It is also more advanced in its options in the area of the engine compartment with the compressed air engine offering more avenues through which the user will save (Witzel, 2010). Further, the rear suspension has an independent coil spring that allows for safety all the time. It is fuel efficient, making it a car that one can operate comfortably within the city. Its small body makes it easier to maneuver within the city center with the traffic jams being considered. Qn 3: To calculate EMV, given the probabilities, total cost is worked from both the fixed costs, quantities and variable cost. This approach would give the best approach to use. It is should therefore, be the approach that gives us the  ­lowest total costs. Total cost = fixed costs + quantity x variable cost: Method probability Fixed cost($) quantity Variable cost($) Total cost($) Low tech 0.2 45,000 200,000 0.55 45,000+(200,000*0.55)=155,000 Low te ch 0.5 45,000 200,000 0.50 45,000+(200,000*0.50)=145,000 Low tech 0.3 45,000 200,000 0.45 45,000+(200,000*0.45)=135,000 Medium tech 0.7 65,000 200,000 0.45 65,000+(200,000*0.45)=155,000 Medium tech 0.2 65,000 200,000 0.40 65,000+(200,000*0.40)=145,000 Medium tech 0.1 65,000 200,000 0.35 65,000+(200,000*0.35)=135,000 High tech 0.9 75,000 200,000 0.40 75,000+(200,000*0.4

How to Cope with the Problematic Situation Essay

How to Cope with the Problematic Situation - Essay Example The common feature of any social group or any size is that its members differ in the degree of their influence, and â€Å"†¦ the person who exerts the most influence on the rest of the group thus affecting group beliefs and behavior is usually addressed as the leader† (Hollander 1985, p. 14). However, while this definition of leadership highlights the essence of leadership, it is only one of the numerous of definitions that have been proposed in the literature: the second edition of The Handbook of Leadership by Bass lists more than 130 definitions of this phenomenon and 13 major approaches (Bass, 1990, p. 12). Availability of such versatile data significantly facilitates analysis of problems related to leadership because in many cases the existing approaches and definitions are not mutually exclusive but rather complementary. The present report is an attempt to analyze a situation that provides valuable insights into the essential aspects of leadership and is directly li nked to the effectiveness of managerial work. The story of Ted Willis who has been hired as the new supervisor suggests he is likely to face the classic type of leadership problem: the new leader vs. the old leader. One should not get misled by the fact that Ted is the new supervisor and the old supervisor has been fired. The so-called ‘workers of influence’ theory of leadership is particularly important to understand the distinction between managers and leaders. The key idea of this theory is that leadership may be exhibited by anyone in the organization in any type of position (Yukl 1989). According to this theory, leaders may operate at different levels within the organization and within the same hierarchical level as their followers. Such perception of leadership conflicts the traditional theories which treat it as a set of attributes and behaviors exhibited by persons with legitimate.

Operation management Assignment Example | Topics and Well Written Essays - 1250 words

Operation management - Assignment Example It is situated close to the road but with a great accessibility that is leveled by a wider opening based on its position (Ruffa, 2008). There are two gates that allow for exit and entrance without inconveniencing the other. It is spacious and the loading areas are well marked out to avoid any delays or confusions during delivery or loading. The zoning schemes in this particular area are also conducive for the establishment of such a high-powered delivery and loading of the tires which imply that we can maximize the 5000 kg average load per day and become the best supplier in the area. Qn 2: This is a Chevrolet car matrix 400 (also known as Chevrolet Nova) that was manufactured in 1964 after the major companies during this era began restructuring and changing their trends. This car was one of the best at the time with its features being unrivalled by other competitors. It was considered an executive car with four doors and a sedan style to complement its features. It has a front engin e with rear-wheel drive. Its engine has a capacity 3179 cc with a 106 horsepower capacity. It has a three gear manual gear-box and a single barrel carburetor (Huntimer, 2009). This can be contrasted with 2009 Tata Nano Car from India which can be said to be of a higher quality. The car, pictured below, has been in production since 2008 to the present with improvements being made on a daily basis to make sure it attracts as many buyers as possible outdoing other competitors in the market. It is classified as a city car with a four-door one-box body style. Its engine is a 2 cylinder SOHC petrol Bosch multipoint fuel injection with a 624 cc capacity. Its trunk is accessible only from the inside with one windscreen wiper compared to Chevrolet’s pair. Its engine is in the rear compared to the Chevrolet’s which is at the front. It has a 38-metric horse power with two valves per cylinder overhead camshaft. It is similar to the Chevrolet in the fact that it has a rear wheel dr ive but differs in the fact that it has a 4-speed manual transmission. It is also more advanced in its options in the area of the engine compartment with the compressed air engine offering more avenues through which the user will save (Witzel, 2010). Further, the rear suspension has an independent coil spring that allows for safety all the time. It is fuel efficient, making it a car that one can operate comfortably within the city. Its small body makes it easier to maneuver within the city center with the traffic jams being considered. Qn 3: To calculate EMV, given the probabilities, total cost is worked from both the fixed costs, quantities and variable cost. This approach would give the best approach to use. It is should therefore, be the approach that gives us the  ­lowest total costs. Total cost = fixed costs + quantity x variable cost: Method probability Fixed cost($) quantity Variable cost($) Total cost($) Low tech 0.2 45,000 200,000 0.55 45,000+(200,000*0.55)=155,000 Low te ch 0.5 45,000 200,000 0.50 45,000+(200,000*0.50)=145,000 Low tech 0.3 45,000 200,000 0.45 45,000+(200,000*0.45)=135,000 Medium tech 0.7 65,000 200,000 0.45 65,000+(200,000*0.45)=155,000 Medium tech 0.2 65,000 200,000 0.40 65,000+(200,000*0.40)=145,000 Medium tech 0.1 65,000 200,000 0.35 65,000+(200,000*0.35)=135,000 High tech 0.9 75,000 200,000 0.40 75,000+(200,000*0.4

Computer Generated Imagery in Movie Production Essay - 8

Computer Generated Imagery in Movie Production - Essay Example These new techniques include the use of motion capture or motion tracking. Avatar used this extensively especially in the development of some scenes which required the performance of the actor to be well captured. The use of motion or performance capture is done with a set of equipment. The first set includes sensors which are placed in the strategic locations where they can sense the motions of the individual. These sensors are then connected to a computer or a colony of computers which analyze the data collected by the sensors and they use this data to apply it to the animated objects. In Avatar, this method was used to capture the facial performance of the actors such as the movement of the lips, the eyes and the cheeks and the data was then used to animate the non-human characters. Motion-capture suits were also used to capture the motion of the whole body. The director of the movie thought it would be necessary to use this technology rather than completely depending on onscreen animation. The actors would wear special suits such as the leotard with sensors attached all over it (Johnson para 4). Each sensor has a computing capability making it possible for it to collect data and send it to a computer which would then analyze the data and create motion data for the computer graphics. In the making of Avatar, unlike in the making of Jurassic Park, the technology was developed specifically for the development of the movie. So, unlike in Jurassic Age where CGI was used as a way to complement the other techniques used to create reality, such as animatronics, CGI in Avatar was developed specially to the development of the movie. James Cameron, the director of Avatar spent over a decade developing this technology. This included special stereoscopic cameras which were able to capture the actions of the actions and effectively transfer this to the computer models such as the Navi  monkey-like beings.  

The Effect of Leadership Style on Security Guards’ Performance Essay Example for Free

The Effect of Leadership Style on Security Guards’ Performance Essay The following are the specific objectives of the study: 1. To determine the job performance level among security guard in Riyadh military hospital. 2. To examine the influence of leadership style on security guard’ performance in Riyadh military hospital. 3. To investigate the security guard mean differences in job performance based on level of education and experiences in Riyadh military hospital. 1.4 RESEARCH QUESTIONS Three research questions are as follows: 1. What is the job performance level among security guard in Riyadh military hospital? 2. What is the direct significant influence of leadership style on security guard’ performance in Riyadh military hospital? 3. Is there any significant difference in security guard’ performance based on level of education and experiences in Riyadh military hospital? 1.5 SIGNIFICANCE OF THE STUDY As mentioned earlier in the present study, the objective of the study is to explore the influence of job leadership style variables on security guards’ performance. If the findings of the study turn out to be true, the study will contribute to both theory and practice. Through the present research, the researcher expects the findings to shed light on the pertinent facets of the topic and add to the body of knowledge concerning leadership style towards security guards performance in Riyadh Military Hospital. On the practical side, the study possesses significance because it will attempt to give an insight into one of the major issues in Saudi Arabia’s security sector. In addition, the stakeholders in Ministry of Defense can also benefit from the research by using it to identify, investigate as well as examine the proposed factors that are found to influence security guards’ performance. 1.6 SCOPE OF THE STUDY The study looks at leadership style towards security guards job performance at Riyadh Military Hospital, Saudi Arabia. The participants of this study were security guards of Riyadh Military Hospital in Saudi Arabia. The total number of the security guards who participated in the study was 34 security guards 30 males and 4 females. In order to achieve the research objective in the present study, a survey conducted. Questionnaires distributed to the security guards in Riyadh Military Hospital from 15 October 2012 to 9 November 2012. 1.7 SUMMARY The present chapter discussed background of the study, problem statement, objectives of study, questions of study, scope and significant of the study. The next chapter (chapter two) will expound literature review of study variables, chapter three related methodology, and finally chapter four discussions of the findings and suggestions.

Aims and Purposes of Sentencing

Aims and Purposes of Sentencing Discuss, and comment, on the aims and purposes of sentencing. To what extent are they a reflection of sentencing currently practised by courts? A sentence in law, according to the Oxford Dictionary of Law (2006) is: Any order made by a court when dealing with an offender with respect to his offence now governed by the Criminal Justice Act 2003 Courts deal with sentences choosing from a mix of different aims for the sentence to have. There are six main types of aim when assessing the purpose of any sentence: Retribution, Deterrence, Desert Theory, Rehabilitation, Restorative Justice and Incapacitation Firstly, retribution is where The Old Testaments an eye for an eye and a tooth for a tooth form of justice is taken. It takes the view that offenders deserve to be punished and satisfies the victims need for revenge. This form of punishment is full of criticism, for example Mahatma Ghandi himself stated an eye for an eye will make us all go blind. This highlights the disproportionate nature of retributivism. In the case of Sargeant  retribution as a purpose of sentencing was de-applied in the criminal courts where the judge stated: The Old Testament concept of an eye for an eye and a tooth for a tooth no longer plays any part in our criminal law This shows how judges and parliament have moved away from this form of justice to others. However, in cases not to do with criminal law, such as Tort law or other aspects of law that give damages, it could be construed that there is a retributive aspect of taking damages from someone who has wronged you. Granted this is a sort of reparative justice (discussed lower) but the principle is well the same. Deterrence is a similar form of justice to retributivism in that it attempts to maintain order through threats and fear. There are two forms of deterrence, general and individual. They are fairly self explanatory, general is where the courts sentence heavily to dissuade the general criminal public and individual is where the courts sentence heavily on the individual to supposedly make them not want to commit crime anymore. An example of deterrent sentencing can be seen in the case of Storey. It was an attempt to make an example of the offender so as to stop others committing the same crime, in this case, robbery, statistics show that it only worked in the short term. An issue is that deterrence is disproportionate, and does not take into account the cause of crime. It assumes that the offender thinks rationally of his choices, which is not always the case. There has been much legislation and policy to curtail judicial discretion with regard to deterrence in sentencing. For example the CJA 1991 stated that deterrence was not to be used as a means of lengthening a sentence. However, traditionally the courts have steered toward a deterrent policy of sentencing, and in the face of opposed legislation they were not about to give that up easily. The CJA 1991 was so poorly written that Lord Taylor in the case of Cunningham  managed to read section 2 (2) (a) of the 1991 Act as follows: The purposes of a custodial sentence must primarily be to punish and to deter. Accordingly, the phrase commensurate with the seriousness of the offence must mean commensurate with the punishment and deterrence which the seriousness of the offence requires. This enabled judges to effectively disregard the statute in such a manner that they could continue on business as usual.  There was also a government White Paper in 1990 that came close to directly saying that deterrence was no longer a valid consideration when sentencing. However, despite all of this deterrence has once again emerged as a key aim of sentencing courtesy of section 142 (1) (b) of the Criminal Justice Act (hereon CJA) 2003 where deterrence is one of the only purposes mentioned directly. Desert Theory is a form of justice based around proportionality. The Swiss judiciary uses this as their main purpose for sentencing. It essentially means that the sentence must be proportionate to the culpability of the offender. The CJA 2003 includes culpability into judicial reasoning. A case of where Desert has been put into practice would be Lord Lane CJs justification of his lowering of the sentence for social security fraud. This is the case of Stewart  where it was given that the crime was non-violent, non-sexual and non-frightening. The Halliday Report  shows a large preference to Desert Theory as it emphasises the need to link severity of punishment with culpability and seriousness of the offence, so as to give a proportionate sentence. Problems with this form of principle are that there is an assumed blame factor on the offenders side, which does not take into account social situations when taken literally. The actual limits of proportionality are also contentious; the key concept of proportionality itself is too open to divergent opinion. However, it could be interpreted that desert is a main principle for our system as the CJA 2003 incorporates much of what desert stands for into it i.e. mitigation and culpability. The concept of rehabilitation is also mentioned directly in CJA section 142. This principle recognises the need to lower future crime and reconviction. This form of justice views the sentence and the associated loss of liberty as the real punishment; it puts forward the concept that through cognitive training during this time of lost liberty crime can be reduced, such as with the Think First program and the What Works ethos developed by Maguire and Priestley. It is particularly useful in cases dealing with drugs and alcohol abuse. However, long term studies have indicated that in other circumstances it is unlikely to be of much use, as was found by the nothing works  research project. A 1998 Home Office survey evaluated that: there have been very few well-designed and carefully evaluated studies in this country of the effectiveness of programmes designed to rehabilitate and reduce the risk of re-offending. This represents a warning that rehabilitation is a very niche area giving various so-called experts powers over who is let out and who is not, based upon loose assertions that the offenders are better or not. However, it does remain in the CJA 2003 section 142, but not as the sole rationale. The Mental Health Act 1983, despite the previous 1998 report, still gives the courts jurisdiction over the mentally ill, and as addiction can be construed as a mental illness then it is possible to infer that the government supports this form of sentencing in this context. The principle of making amends for ones crime is the idea of restorative justice. criminal justice should focus [on] restoring individual damage and repairing ruptured social bonds a truly reparative system would seek the holistic restoration of the community Some of these developments in this form of justice are to make sure the criminal does not profit from his crime, i.e. compensation. Others are more reparatory in nature, meaning criminals are put to work for little or no wages in an effort to rebuild a part of the community they have victimised, for example a vandal fixes broken street lights for his criminal damage. The Powers of the Criminal Courts Act 2000 can be seen to greatly support the use and amendment of differing forms of community reparative sentences and further evidence is given to support reparation in the CJA 2003. However, various problems rise up when this form of justice is used. Firstly, it is disproportionate in nature, where a minor offence is committed a seemingly longer sentence of reparation will be administered rather than a shorter jail term. The disproportionate side enters where if the offender does not conform then a much harsher sentence will be imposed upon them. This does not address the cause of crime and can never be used for violent offenders as to do so would be a gross injustice to the victim. Therefore as a rationale it can only ever be taken in certain circumstances. Incapacitation is where the offenders opportunity to commit crime is taken away, by removing key aspects of his liberty that facilitate the crime convicted. For example a dangerous driver is disqualified and electronically tagged. As a result of humanitarian issues, such as imposing a harsh curfew which may interfere with someones right to personal autonomy and personal life, this gives the result with this being a heavily prescribed form of rationale. It is mainly limited to repeat (career) criminals or those deemed to be dangerous courtesy of the CJA 2003 sections 224-229 criteria. Incapacitation could also be construed within mental illness cases as well. The Mental Health Act 1983 gives judges the opportunity to use various methods of incapacitation on mentally ill offenders. The primary power the court has is the Hospital Order in respect of section 37 of the 1983 Act. Despite the fact that this is a form of incapacitation in Birch  Mustill LJ explained that the intention of this was different and meant to be humane. This principle of justice is held to be in the favour of the defendant, even though all liberty is removed by an order of the court. Liberty can be further removed in the interests of protecting the public  using a Restriction Order as of section 41 of the 1983 Act. A Home Office report however supports this when used on the mentally ill where practicable and appropriate.  This would show that incapacitation is a form of justice that most governments find irresistible to direct judges upon when issuing Acts and policies on sentencing. The point that Ashworth makes is that the CJA 2003 incorporates all of these rationales in the consideration of sentencing. This is true. It would then also be true that there is a pick-and-mix element to judgement with regard to this Act. However, it is untrusting of the judiciary to state that this invites inconsistency. While the main thrust of this Act could be seen to be the Desert Theory, as there is much mention of different levels of blame, this would show that this gives judges the discretion they will need to achieve justice for all. It would be the assertion of this paper that the CJA 2003 invites consistency of judgement but allows for the discretion of the inconsistency of crime in its own chaotic nature. Table of Statutes: Criminal Justice Act 2003 Criminal Justice Act 1991 Powers of the Criminal Courts (Sentencing) Act 2000 Mental Health Act 1983

Voting :: Politics Political

Voting Voting is when a group of people makes a decision on a subject that concerns them as a whole. In many countries, people vote to choose their leaders and to decide public issues. People also vote to make decisions in such groups as juries, labor unions, corporations, and social clubs. There are many different ways of voting and counting votes. No single voting method is either universally applicable or the best overall. Some major voting methods are majority rules, plurality wins, elimination and runoffs, sequential pairwise comparisons, various weighted or scoring schemes, approval voting, and a host of various other partitioning schemes that choose successively between subsets of potential outcomes. The three ways of counting votes are Plurality, Condorcet, and Borda count. In the Plurality method of voting, the candidate with the most votes wins. It is not necessary to have the majority. Strategic or insincere voting is not uncommon when a group knows the distribution of potential votes in advance. Lets say there are 3 choices to vote on, a, b, and c. If c knows that they have the least amount of votes, they will vote for the one that they definitely do not want to win. Group c does not want a to win so everyone votes for b so a doesn’t win over b. When everyone votes for exactly who they want to win, that is called sincere voting. In order to make sure that the ultimate decision receives a majority vote, it may be necessary to resort to a runoff election, or to some other type of sequential voting. This is a procedure that requires a majority vote at each step. A candidate who wins over every other candidate in a head to head ballot is called a condorcet winner. Many elections ask for a preference schedule of everything. This is to arrive at a final group rank ordering of all the contestants that best express the desires of the electorate. You can also vote insincerely in this method also by changing the order of your preference schedule.. A Borda count assigns points in a descending manner to the way each voter put the choices in order and sums them up to come up with the most popular ranking.

Literary Analysis on Revelation Essay

Flannery O’Connor short story entitled â€Å"Revelation† was swayed by her personal upbringing in the South. She lived in the time where people from the South were very intolerant and narrow-minded towards people who had a different lifestyle and who were of a different race. Because Southerners believed people who did not live up to their wealth or status were inferior, it offered O’Connor the exact descriptions she wanted for the characters in this story. The main character in this story, Mrs. Turpin, is extremely prejudice and uses many terms of racial terminology. All of the characters in this story are well-known by their physical looks, and some are well-known by the racial terms used in the story. Mrs. Turpin said that the higher class women were â€Å"well-dressed and pleasant. † Another time she refers to a poor woman as â€Å"white trashy† and a teenage female as â€Å"ugly. † We are able to understand the lifestyle of the South that Flannery O’Connor was a part of in her childhood by her choice of words in this story. An example, when Mrs. Turpin would talk to her black laborers. There seems to be a major and minor social divergence in the story. The minor conflict is between the â€Å"white trash† woman and Mrs. Turpin; the problem stems from Mrs. Turpin thinking that she is in a higher class than this particular â€Å"white-trash† woman and most people. Mrs. Turpin is disgusted because the â€Å"white-trash† woman interrupted Mrs. Turpin’s conversation with someone else. In the story we are given the image that not only is the woman â€Å"white-trash† but she is uneducated and unintelligent. This is another example made clear to the readers of the background of O’Connor because the character is not given a real name but a disparaging title. The major conflict of this story occurs with the teenage girl and Mrs. Turpin. The conflict is not given away at one point in the story but gradually develops between the two women with many different facial expressions given by the teenager. Mrs. Turpin says that the girl gave her, â€Å"The ugliest face she has ever seen anyone make. † The action that occurs because of the conflict is something the readers did not see coming, which makes the story an even better read. The teenage girl hits Mrs. Turpin in the face with a book while she is in conversation with someone else. With this action, O’Connor was able to use an unfortunate finale for this story. Mrs. Turpin was confident in who she was as a person; she believed that she was merely good and could not understand why she is not liked. The story ends with all of Mrs. Turpin’s questions being unanswered and that leaves her with a sadness that is insoluble. Through the use of the conflicts created in the story there is the element of astonishment, a sad ending, and an authentic plot. The characters of this story are bullied and seem to be descriptions of lower intellect. On the contrary, Mrs. Turpin is supposed to appear to be of common intellect. The conduct of Mrs. Turpin really emulates the image O’Connor was given in the South. Mrs. Turpin is a very nice individual and extremely sociable and she observed the people around her and started conversations with anyone who would listen. Another characteristic of Mrs. Turpin is her plausibility, she seems to be this way because her actions exemplify a believable person. O’ Connor makes Mrs. Turpin to be the exact model of a â€Å"Southern Citizen† with the same attitude of a Southerner. O’Connor did a great job of using many literary devices, mainly symbolism, which helped her emphasize the theme of this story. Mrs. Turpin is extremely disliked by teenager from the beginning of the story all the way to the end of the story. The teenagers dislike for Mrs. Turpin propagates as the story continues and then seems to explode at the end which resulted in the action of hitting Mrs. Turpin. The book being thrown at Mrs. Turpin possibly symbolizes the distinctive types of social classes; the well dressed woman Mrs. Turpin converses with is a educated and high standard individual; and the â€Å"white-trash† woman is a uneducated and a low class individual. Another literary device used in this story is foreshadowing. Foreshadowing was seen by the teenage girl making facial expressions towards Mrs. Turpin. These actions showed a struggle between the two women. As the story continues the increase of these disrespectful actions foreshadows a disagreement between Mrs. Turpin and the teenager. In conclusion, foreshadowing as well as symbolism are the most important literary devices used by Flannery O’Connor in â€Å"Revelation. †

Apush Dbq – 1

Shaina Fober Although political divisions first emerged over domestic issues, they deepened during a series of crises over foreign policy that reopened the troublesome issue of America’s relationship with Great Britain. Domestic and foreign policy were, however, never entirely separate, since decisions in one area frequently carried implications for the other. Foreign and domestic policy (1789-1803) spans from the foreign affairs of Washington, to Jefferson’s Louisiana Purchase. Between these times is the Election of 1796, Adams’s administration, concerning a variety of perspectives of historical figures n financial policies and foreign countries, such as the Alien Act and Louisiana Purchase Treaty, were all in relation to the restrictions and powers of the United States Constitution. Under the term of Washington, there were many affairs to deal with, mainly foreign. Hamilton saw much to admire in Britain, and when Britain was so burdened with debt that it seemed on the verge of bankruptcy, his reforms restored his country’s financial health. The success of Hamilton’s financial program, moreover, depended on smooth relations with Britain: duties on imports provided a major source of federal evenue, and most American imports came from Britain. Hamilton did not believe in returning the Americans to British rule; he had, after all, fought for independence as an officer of the Continental army. Nor did he seek to establish a monarchy in the United States. But he thought a friendly relationship with the onetime mother country would best serve American interests. In contrast, Jefferson remained deeply hostile to Britain, and his Anglophobia played a central role in his growing opposition to Hamilton. The treasury secretary’s method of finance, with a bank and large funded debt, seemed, as in art it was, based on a British model, one that to Jefferson was dangerous because it allowed abundant opportunity for corruption. For ex ample, Jefferson stated, â€Å"The incorporation of a bank, and the powers assumed by this bill, have not, in my opinion, been delegated to the United States, by the Constitution. † (Document C). Jefferson was also deeply loyal to France, the Americans’ old ally in the War for Independence. While serving as minister to France during the 1780’s, Jefferson had witnessed the beginnings of the French Revolution, which in his opinion only tightened the bond between France nd America, whose Revolution, he thought, had inspired the French. These differences widened as issues in foreign policy came to dominate Washington’s administration, and they gradually marked a division. In 1790, Britain and Spain seemed likely to go to war; then Britain seemed headed for the war with France that finally broke out in 1793. Jefferson argued that Britain’s situation gave the United States an opportunity to secure concessions in return for American neutrality. The Britis h had never evacuated their posts in the Northwest, and westerners suspected the British of sing those bases to provoke Indian attacks on the American frontier. But on April 22, 1793, Washington, influenced by Hamilton, who desperately wanted to avoid any altercation with Britain, issued a proclamation that essentially announced American neutrality without even trying to secure any concessions in return. A few months later, Jefferson submitted his resignation as secretary of state, which took effect at the end of the year. Since the Farewell Address was understood as Washington’s parting advice to his country, it was widely read and remains one of the most frequently reprinted documents n American history. It was a moving document, beginning with expressions of the sixty- four-year-old Washington’s gratitude to his â€Å"beloved country† for the honors and confidence it had invested in him and a reference to â€Å"the increasing weight of years† that admo nished him â€Å"more and more, that the gloom of retirement is as necessary to me as it is welcome. † Then the president offered advice, based on â€Å"much reflection,† that might â€Å"contribute to the permanency of your felicity as a People. † He urged his countrymen to support the public credit, to â€Å"observe good faith and justice towards all Nations† while voiding permanent alliances with any, and to disdain â€Å"over-grown Military establishments,† which were always â€Å"inauspicious to liberty. † But the thrust of his message concerned the country’s political divisions. However, it seems strange in retrospect, that the Adams administration had a president from one party (Federalist) and vice-president from another (Republican). But Adams and Jefferson had been allies in the struggle for independence and, in the 1780’s, deepened their bonds while serving together as diplomats in Europe. Most important, problems wi th France remained pressing. After hearing about Jay’s Treaty, the French, who began seizing American ships bound for England, would not recognize the neutral rights of American ships and in December 1796 refused to accept the new American minister to France. As the war fever grew, Adams fell into Washington’s old position, regarding critics of his government as rebellious people who put their confidence in France rather than their own government. Federalists in Congress went further, passing a series of laws for the suppression of the Republicans. Three Alien Acts, passed in June and July of 798, moved against immigrants, who were often members of the Republican Party. The first, an Alien Enemies Act that allowed the president to arrest or banish enemy aliens, would rake effect only if war was declared. Another Alien Act allowed the president to deport any foreigners he considered dangerous to the public peace and safety, and a Naturalization Act increased the time of residence before immigrants c ould become Citizens, and therefore acquire voting rights. The Alien Act also stated that, â€Å"†¦whenever there shall be a declared war between the United States, by any foreign ation or government, or any invasion or predatory incursion shall be perpetrated, attempted, or threatened against the territory of the United States, by any foreign government, and the President of the United States shall make public proclamation of the event†¦Ã¢â‚¬  (Document E). As America’s population grew and increasing numbers of white settlers looked westward for affordable land, events were unfolding that would dramatically change the map of America and influence the nation’s political, economic, and social development for much of the nineteenth century. At issue was the so-called Louisiana Territory, an enormous area that stretched from the Mississippi River in the East to the Rocky Mountains in the West and north to Canada. Like most Americans, Jefferson harbored the belief that Louisiana would some day belong to the United States. It was thought that control of Louisiana, long considered a natural extension of the United States, loomed critical in defending the country’s expanding frontier against Indian raids and foreign adventurers as well as serving as a valuable source of raw materials, most notable the worthwhile western fur trade. Most important, in Jefferson’s view, the Louisiana Territory would be America’s ultimate safety valve: a seemingly limitless territory to which Indians could be removed ahead of white settlement and, above all, a place where landless immigrants from the East might move to carry on the American tradition that he deemed so essential to the well-being of the Republic. The Louisiana Purchase Treaty, also came out of this purchase. Which was a positive boost to the relationship between the United States and France, because as stated, â€Å" The First Consul of the French Republic desiring to give to the United a strong proof of his friendship doth hereby cede to the United States in the name of the French Republic†¦Ã¢â‚¬  (Document F). Altogether, a new American nation emerged solely on these incidences in history. They helped pave the way for future and current political parties, and influenced their beliefs in domestic and foreign issues. Though these perspectives are represented on a wide scale, they are related in that all Americans seek perfection whether it is concerning domestic and foreign policies, and how that relation is always connected to our supreme United States Constitution.

Qualities of a Good Book Essay

Personally, I think the qualities of a good book are many, and diverse. To be good, I think a book should relate to life experiences, give the audience something they can relate to and empathize with, to help them learn something that will help them in their life. Yet, the book should do this in such a way that not only does it act as a window into the human world, yet also offer escapism. It should have a character that the readers can identify with, in a way that they imagine what it is like to be the character themselves. Though, the character should be normal enough to identify with, yet special enough to go on adventures (in fictional books) and unique in their own ways. Another factor that comes into play in the qualities of a good book is the fact that it should captivate the reader; should be wholly absorbing and keep the readers not only reading the first few pages but reading till the very end. I myself have left many books through the middle, seeing as they had lost my interest. A good book should have a very unique original plot and story line. The readers should be able to enjoy what they are reading; and to do that the story must be original, since I (and presumably many others) find no pleasure in reading books with similar or identical plots of situations. Not only that, but the plot must have twists and tensions to make the book more appealing to the human minds analyzing it. A good plot never comes without tensions in my point of view- it should be a whole package. The book should keep the readers on edge, reading and turning page after page wanting to know what will happen next. That, for me, is the post important quality a book should have. It is quite easy to get the interest of many people into reading a book, but to have the readers finish it anxiously till the very last page is something that takes skill, talent and quality, and not all have those critical traits. Thus, tensions to say the least, are a must, since the book should give you something to think about. A good book is unpredictable. What’s the point in reading a book where one can easily predict the ending, or the future events that were to happen? The book should keep your mind flooded with options, keep the reader pondering, yet at the same time throw the reader completely off guard when the time comes. It should be exciting, surprising, flabbergasting and memorable; the reader should absentmindedly be able to causally cross a situation and remember and think of the book. A great book is inexhaustible, so no reading of it is a final reading, and no discussion ever runs it dry. You can never say you’re done with it except in a provisional sense. If you take a break and come back to it, you’ll find more in it. Good grammar and style are also very important- A great book is well crafted. For me, I like to read the best which has been thought and said. For us, the two have to go together. It needs to be clear and straight to the point- the reader must understand it with undying clarity. What if somebody had a great idea but wrote about it badly? We need to be able to lean on every sentence, and not have it suddenly give way and crumble beneath the weight of our analysis. The style is also important, as well as the meaning behind the words. I should be clear, yet with a twinge of mysterious in it, yet not confuse and baffle the reader with bad grammar or sequencing. â€Å"Well, he said this, but maybe he meant something else. † Last but not least, I think a good book should always have romance and drama. If not, even a little romantic twist always fills in the empty gaps, don’t you think?

Evaluating service quality and customer satisfaction in a telecom Literature review

Evaluating service quality and customer satisfaction in a telecom company - Literature review Example Does the company follow a strategy in terms of customers’ satisfaction and what are the expectations of the users? Telecommunication service providers contribute considerably to the development initiatives in both developing and developed nations. Owing to the fact that there is stiff competition between different telecommunication providers situated all over the world, the function of customer care has come to be regarded as being one of the factors that determines the level of success enjoyed by telecommunication companies. In addition, many clients of telecommunication providers have knowledge regarding what real quality service is and so their demands have increased. Telecommunication service providers all over the world provide different goods and services for clients in various markets. Business rivalry between different telecommunication firms ensures that there is the best possible customer satisfaction in the provision of the necessary goods and services. According to Yaacob (2010), to continuously supply the best quality service, telecommunication establishments have to look into the extents of customers’ expectations with regard to service quality in different markets. Such information allows telecommunication companies to then tactically plan on how to integrate service quality processes and objectives into the market. Service quality basically refers to the factors that drive customer expectations and define competence along the lines of quality dimensions. According to Yaacob (2010), there are ten factors that customers use to define or grade service quality in most industries. These are tangibles, reliability, communication, responsiveness, security, credibility, courtesy, competence, accessibility and understanding the needs of consumers. Wong, Kong, Liang and Chua (2009) have mentioned a scale that was formed by experts to measure service quality known as SERVQUAL. This is a broad instrument that has been widely used in assessing consumer preferences and satisfaction in past marketing studies. The greatest performance level in top quality service is usually determined by customer expectations. Service quality is deemed to be low when the firm’s performance is below expectation. The SERVQUAL structure is a common analytical instrument used to assess perceived service as well as customer service. Dependability refers to the servicing firm’s capacity to ensure that it meets all its commitments to consumers satisfactorily and on time (Wong, Kong, Liang and Chua 2009). Responsiveness is descriptive of the level to which consumers feel that their service provider is prepared to offer assistance whenever it is required. Assurance has to do with how customers are treated by the workers in the service provider company. It also deals with the service provider personnel’s ability to engender trust in the firm’s clientele. Empathy has to do with the care given to individual customers by the s ervice provider; as well as the extent to which detailed consumer needs and inclinations can be understood and expressed. Tangibility has to do with the evidence of employees, facilities, and communication resources used by the corporation while supplying customers with services. According to Quinn (2012), the idea of meeting and surpassing

The trend of agricultural expansion in the US South and its relation Research Paper

The trend of agricultural expansion in the US South and its relation to the slave movement from 1850 to 1860 - Research Paper Example This is critical since the agricultural items help individuals to acquire the energy that allows them to perform productively. The products especially cotton helps in improving trade and production of clothes that are basic needs (Mudlak 989). This means that agriculture contributed to the wellbeing of individuals in the southern state in the early years of 1860s in the United States. Agriculture is the economic backbone of a nation making it fundamental to embrace creative and innovative ideals. This enhances quality, quantity and effective processing of the produce to allow consumers to attain value. It is also critical to ensure that the agricultural produce exudes great nutritional value to boost an individual’s wellbeing. Nations that seek to develop vibrant economies as apparent in economic growth, expansion, developing an appropriate work force and healthy setting should upgrade agricultural practices. They should adopt the conventional farming practices that are technological driven. This increases the magnitude and quality of agricultural produce as evident in early days of 1860s in US. Poor understanding on how agricultural practices were enhanced in the southern part of US impedes growth in several settings. Poor knowledge has affected food safety and production of crops. Lack of knowledge hinders production of quality agricultural products with appropriate nutritional content (Boyer 2). This study equips various stakeholders with information on the expansion trends of agricultural production in the southern part of US in the period between 1850s - 1860s, and its relationship with slavery. The research allows people to understand the significance of agriculture to the economy and societal process. This is critical because agriculture contributes to food security, job creation, interdependence and development of effective health standards from 1860s. It played

Computer Programming I Essay Example | Topics and Well Written Essays - 2000 words

Computer Programming I - Essay Example C# is employed in software development projects intended for a huge amount of Windows and Microsoft products like that Microsoft Access, SQL Server, Microsoft Office, ASP.NET, and Web based platforms development through ASP.NET, Document Sharing, and Microsoft SharePoint intended for collaboration as well as Intranet Development plus a broad amount of other products. The C# programming language as well helps and supports the development of applications for the PocketPC or mobile development as well as Desktop or Windows development. The need for C# programming skills is yet elevated even in the present economic climate. We can verify these facts from today’s top job advertisement website like that Monster, Dice or Career-Builder or some of the other top job websites. C-Sharp (C#) language based software developers having six months of computer programming expertise and experience are capable to obtain full-time jobs, contracting or consulting positions at any province, state o r city. C# programming language developer salaries vary from $60,000 to six figures. Although, six figure pay are more widespread for C-Sharp software development advisors as compared to full-time workers, they are yet available for truly good C# developers. One of the most excellent secrets of becoming a computer programmer is that we are able to learn computer programming at home as well as improve our abilities to a capable level without initially obtaining a programming job. As it is figured out that total cost of investments of taking expertise and effective knowledge of C-sharp computer programming training would be small enough in comparison to how much we pay for studying law or medicine in college. What we need is to stress for a computer programming profession regarding taking expertise in coding skills, software development knowledge as well as some programming experience that is connected to the job we are

Assignment 2-2 Example | Topics and Well Written Essays - 250 words

2-2 - Assignment Example It catapulted the lead star, Miley Cyrus, to up roaring fame. Still the success of these concerts and movies perplex me, not because I have forgotten my own teenage years, but because the â€Å"it† girl of the moment sparks no diamonds to me. How about Michael Jackson? Boy is he famous! He practically basked in fame (and fortune) for all of his life. His shocking death caused so much heartache to the world who watched him as he grew from the cute black boy singing ABC with his other brothers to the man who surprised all of us with his powerful dance moves and not to mention, white skin. I am one of those people. I grew up dancing to his songs. Thriller is my favorite. I’ve always heard it in radios back in the days. How ironic is it that though I grew up with that song I haven’t seen the video; not until his death. I was one of the millions who viewed his music videos while feeling the pang of his death. I was one of the thousands who first lined up in theaters to watch Michael Jackson show his perfect moves once again. George Lucas would pass as brilliant in my dictionary for having created Star Wars and the iconic Jedi’s weapon: the lightsaber. It comprises of a metal hilt that is the base of a blade of energy. It can practically cut through anything but is deflected by another lightsaber. Along with the blue, red, or green laser-like sword is a vibrating sound developed by sound engineer Ben Burtt. Having been able to follow the Star Wars movies it’s such a joy to play the part of a strong Jedi wielding that lightsaber and humming that distinct sound. Lightsabers are definitely

Giordanos Operation Strategy Essay Example | Topics and Well Written Essays - 750 words

Giordanos Operation Strategy - Essay Example This paper illustrates that it has been consistent in Giordano’s operation strategy and maintained its competitive pricing by having a centralized distribution center and uses outlets only for sale of garments. It extensively uses technology within its operations. Sales figures are used to forecast next day’s orders and fill the inventory at night. Keeping low inventory also helps it to react timely to changes in fashion and produce goods that meet the changing demands of the people. It, therefore, saves considerably through fast selling items and benefits are passed on to customers through quality garments that are low priced. Thus, its philosophy of ‘value for money’ has significantly contributed to its competitive success. Giordano has been quite successful with its market strategy which relies heavily on exemplary customer service and cost leadership. It has maintained its leadership position in low priced quality garments. The strategy has been very su ccessful during the financial crisis but it does not seem to be that effective when it increased its cost of garments that were trendier and catered to higher economic strata of society. Thus, in order to meet the demands of the segmented market, it introduced new label called Bluestar Exchange or BSE which were trendy and competitively priced. This has helped Giordano to be consistent with its market strategy of maintaining cost leadership. As Giordano expands its business interests into new market segment and territories, the biggest operation management challenges that it faces is that from other international brands like Zara, Gap, Espirit, Thames etc. which are already established brands in the mid and upper segment of the market. Apart from Bluestar Exchange that meets the demands of the low and mid-income group, it has introduced sister brands, Giordano Ladies and Giordano Junior that target higher end segment.

The Emergence of the Novel Essay Example for Free

The Emergence of the Novel Essay According to Julien D. Bonn in A Comprehensive Dictionary of Literature, a novel is a ‘long fictional narrative in prose, which developed from the novella and other early forms of narrative.’ Additionally, E.M. Forster in attempting to the define the term ‘novel’ in Aspects of the Novel cites the definition of a Frenchman named Abel Chevally; ‘a fiction in prose of a certain extent’ and adds that he defines ‘extent’ as over 50,000 words. The novel tends to depict imaginary characters and situations but may include references to real places, people and events. Even though its characters and actions are imaginary, they are in some sense representative of real life. The emergence of the novel in its recognizably modern form, unlike the emergence of drama and poetry, can be traced back to Europe in the 18th century. The various factors that gave rise to the novel in English, which are more or less interrelated, include the rise of literacy, the explosion of the printing culture as well as the rise of individualism. One factor that gave rise to the novel in English was the rise of literacy. The novel emerged as a fully evolved literary form in the mid-eighteenth century in Samuel Richardson’s ‘Pamela; or, Virtue Rewarded. A novel is usually organized under a plot of theme with a focus on character development and action. The novel is a young genre, a tiny infant indeed in comparison to poetry and drama, both of which seems to be as old as humanity. The educational system was not influenced significantly by the scientific revolution prior to the Enlightenment. Through the scientific revolution a great deal of traditional views at that time such as superstition and religion were broken down. Scientific facts and reasoning were now held at high esteem and great focus was placed on these two concepts. Philosophers such as John Locke went on to postulate that knowledge is obtained through sensation and reflection. This postulation was the basis of Locke’s theory that everyone has the same capacity of sensation, and education should not be restricted to a certain class or gender. Prior to the 17th and 18th century, literacy was generally restricted to males who belonged to the categories of nobles, mercantile, and professional classes but with the development of the education system, education was now provided to all classes. The literacy rate in Europe from the 17th century to the 18th century grew significantly. With the rise in literacy there was now a public demand for the novel. There were changes in the public cultural institutions, such as libraries and museums. The public libraries were now funded by the state and were accessible to everyone for free. Prior to the Enlightenment, libraries in Europe were restricted mostly to academies, aristocratic and private owners. During the 18th century, the price of books were too high for the average person, especially the most popular works such as an encyclopedias. Therefore, the public libraries offered commoners a chance of reading literates that could only be afforded by the wealthier classes. Thus the average, run of the mill individual who felt that need to put their thoughts to paper did exactly that and could do so effectively because of their educational exposure. Another factor that gave rise to the novel in English was the explosion of the printing culture. The modern novel is said to be the child of the printing press which is strongly connected to the rise in literacy. The number of books being published in the period of Enlightenment increased dramatically due to the increase in literacy rate and the increase in demand for books. Now that more people were literate, more people wished to write. Yet, prior to the inception of the printing press, writers would have to literally write their texts by hand. This proved to be very monotonous and discouraged many writers from penning books. However, the explosion of the print culture in the 18th century was both the result and cause of the increase in literacy. The number of books being published in the period of Enlightenment increased dramatically due to the increase in literacy rate and the increase in demand for books. There was a shift in interest in the categories of books, in the 17th century, religious books had comprised around half of all books published. However, throughout the century, the percentage of traditional genres such as religion has dropped to one-tenth by 1790 and there was an increase in popularity for the almanacs. Yet another factor that gave rise to the novel in English was the rise in individualism. Individualism is one of the cornerstones of the Enlightenment. It is a philosophy stressing the recognition of every person as a valuable individual with inalienable, inborn rights. Individualism highlighted man’s ability to reason, to look past the traditions and conventions that had dominated Europe in the past, and to make decisions for himself. Moreover, these ideas represented the separation and autonomy of man’s intellect from God—a development that opened the door to new discoveries and ideas and threatened the most powerful of Europe’s long-standing institutions. People were now writing about other people who were just like them.

McDonalds Change Management Case Study

McDonalds Change Management Case Study In this report I will analyze the handling of a significant change that occurred in McDonalds few years back, how the management and other employees reacted to this change, how the resistance was handled, what were the major factors that led this change happen and to what extent the change was successful in achieving companys objectives. It is very important for organizations to prepare themselves for the changes that they may have to face in order to compete with the latest development that is happening within and outside their environment. However these changes can bring many improvements and progress to that organization in certain aspects. For example it may be helpful for making the work easier; it can open ways for future innovations and can also help to generally improve peoples life. Colin Carnall (2002) The primary purpose of my report is to provide insights about the change management process in McDonalds that occurred recently and evaluate the outcome of implementing it. Moreover to highlight any resistance associated with it and how it was overcome by the management. SECTION 1 1.1 A Little about McDonalds McDonalds started its operations in 1954. As everybody is now familiar with the clown character which is Ronald McDonald, that has been designed as the trademark for the company. McDonalds restaurants offer a uniform menu to a large extent, including hamburgers, cheeseburgers, chicken sandwiches, French fries, salads, milk shakes, desserts and ice cream sundaes. The companys top sellers are the Big Mac, Quarter Pounder with cheese, the Fillet-o-Fish and Chicken McNuggets. The customer target of McDonalds is usually children and young people. 1.2 Brief description of the recent change occurred in McDonalds Though McDonalds has a reputable brand image and a memorable history of previous achievements, yet management at McDonalds started feeling that the growing population has developed different nutritional attitude and behaviours as they are extremely different from the population of the previous decades. They felt a severe need to redefine the image of McDonalds and repositioning the brand in the minds of customers as people today are more concerned with their health and figures than ever before. Since last few years peoples perception about McDonalds food has changed considerably, as they feel that it provides greasy food which is very high in fats and more expensive than its competitors, whereas the competitors have already made measures to reduce fats in their products and also provide less expensive meals. Moreover McDonalds had to face a considerable loss few years back as the consumers began to switch to its competitors, such as Burger King, Subway and KFC for the reason that the y offer fresher and high quality food at comparatively lower price with faster service. In order to keep gaining the market share and retaining its customers McDonalds had to respond to the changing behaviour of consumers. Furthermore, noticing that the obesity issue in the UK is getting serious and complex, McDonalds received a big challenge to implement certain changes the soonest possible time. Understanding the changing behaviour of its consumers and the health-conscious factor prevailing in the market, Management finally decided to implement a new integrated marketing communication plan as part of their marketing strategy that mainly involved innovations in their advertising and promotional campaigns focussing on changing the customers perception for McDonalds food quality. 1.3 Main Objectives in making this change The main objectives of McDonalds for adapting to the changing demand of its customers were: Implementation of Integrated Marketing Communication (IMC) plan as part of their marketing strategy. Providing a balanced diet and an active lifestyle Operating with freedom to adapt practices to local markets, and to share best practices internationally between restaurants, markets and countries, while holding on to a common brand identity Innovation in advertising and promotional campaigns To be the customers favourite place and way to eat Effectively tackling the obesity Adopting a new health-conscious brand image Meeting the latest trend of health awareness and the growing concern in obesity among the children and target market Introducing a new, separate low-fat menu for children Changing the public image of McDonalds Maintaining the traditional efficiency of fast food restaurant and provide comfortable environment to customers. 2.1 Main Drivers of the change Like most big companies, McDonalds engages with a variety of different stakeholders in the countries where it operates, as well as monitoring all pending political initiatives. McDonalds is a large multinational business with many stores on high streets and in shopping centres across the country. As such, the company is affected by the external factors that impact all retail business in UK. The main drivers of this change are described as under: Environmental Shifts Changing social needs and market demands of customers Increased awareness in people about health and food consumption and safety Emerging diet programs that encourages public to be figure conscious Growing concern in obesity among target market Latest trends of health awareness Technological Changes Innovation by the competitors Developments in technology Economic trends and developments Market Competition consumer confidence local environment competitive pressure 2.2 Explaining the need for change using appropriate framework Above are the main derivers that created a need for changing the brand image of McDonalds over the last few years. Below I will explain in detail using models and frameworks as to how these drivers created the need for this change which took place. 2.2.1 PESTEL ANALYSIS In this section, I will explain the all the factors (drivers) of this change with the use of the Pestel Analysis that comprises of political, economic, social, technological, environmental and legal factors that combine to be the main reason for bringing a change in an organisation. (P)olitical factors McDonalds just like other organizations follow certain rules and regulations imposed by the government. For that reason they need to obey all the policies in order to achieve their organizational goals. The UK government is very particular about health and safety of its people and have set some standards to be met by every food chain in order to keep the business running so McDonalds had to bring this change of repositioning itself in its consumers minds so as to give them a positive image of their food quality and price. (E)conomic factors Due to the heavy slump in the economy, people have become much more price sensitive than ever before. Every single penny counts a lot now. Therefore they want to spend for the quality food that matches their demand, in other words they want return of every single penny they pay and that return includes the quality and satisfaction. These changing economic trends actually affected the profitability in terms of value for money and highly created a need for McDonalds to adapt itself to the changing market demand and standards. (S)ocial factors Social factors include the changing lifestyle of people which has made them more health conscious and safety sensitive. In case of food chain, demographics play an important role to affect the market conditions. Therefore, the age group which is the main target market for McDonalds is between 10-50yrs that includes children and young people who are truly becoming more aware of diet planning day by day due to the increased information available to them through various research planners and diet programs that encourage them to be figure conscious. This changing style of target market was a big challenge for McDonalds to keep itself running successfully that could only be achieved by adapting itself to the environmental change and delivering what customer actually demands from them. (T)echnological factors Advancement in technology has too much affected the mindset of people. As the technology evolves so does the human behaviour. With the use of internet and information technology, people have become more aware and active. They have got a quick access to all types of information, be it diet planning or education or environment or safety or any other issue. Developments in technology highly demands from businesses to evolve themselves as and when required by their consumers and same was the case with McDonalds. (E)nvironmental Environment is a very vital part of every business. McDonalds faces a tough competition by its competitors including Subway, KFC and Burger King. Realizing that its competitors are evolving their business according to the changing lifestyle of customers, McDonalds was forced to take prompt decision in order to beat the competition and staying ahead of it. (L)egal Legal factors involved the safety regulations as set by the government for all food chains. These regulations are actually set keeping in mind the customers needs and are also monitored and improved on regular basis as per the changing lifestyle of consumers. Consumer protection is another factor that McDonalds is expected to consider while doing business as part of the legal bindings. SECTION 3 3.1 Evaluating the process of change management by McDonalds In this section I am going to evaluate the effectiveness of the process of change management by McDonalds. Their main aim was to change the mindset of the consumers and creating positive perception and image of McDonalds in their minds. Here I will use ADKAR model of change management to analyze the effectiveness of the process adopted by the management of McDonalds to bring this change in place. This model comprises of five key goals including awareness, desire, knowledge, ability and reinforcement. Below is the in depth analysis of the change management process of McDonalds. 3.1.1 ADKAR MODEL OF CHANGE MANAGEMENT Awareness Awareness helps the company to realise and feel the need for bringing certain change that is why it is considered as a basic tool for innovation. In this case, when management felt that their sales started going down they tried to look for the reasons and found that the living style and needs of their target market has evolved. They realised that people have become too much health conscious, which is why they started to consider the fast food as unhealthy and greasy food. This gave them the awareness about the lifestyle of their target market and their changing demands. Desire Desire relates to the strength of McDonalds to participate and support the change. It is quite understood that every organization wants to excel in the market by making huge profits and customer satisfaction so does McDonalds. With the economic development there has been a great change in peoples living standard as they have become more concerned about their health issues. Realizing this, the management at McDonalds responded to the changing demands of its customers in a very supportive way, and was successful to handle the resistance by other staff members. Knowledge It was important for McDonalds to have knowledge of how to change itself in order to match with the changing market demand. Once it was aware of the changing behaviour of the target market and was ready to adopt a change, management focused on what they needed to do in order to retain and satisfy the customers in the long run. The external factors including the competitors strengths and the changing consumers behaviour gave McDonalds, knowledge of what exactly to be done to make it stable and running. Ability McDonalds ability to implement the change can be analyzed by evaluating its goal and objectives. McDonalds goal was to implement Integrated marketing Campaign to adopt a new health-conscious image in the minds of customers. It focussed heavily on the advertising and promotional campaign of the company. The company decided to introduce a new low fat menu for children that would help them to overcome the growing bad publicity about McDonalds food for being rich in fat and to manage the obesity issue among children. Realizing the importance of consumers health, McDonalds introduced McKids Meals having both nutritional value and no fat thus making it different from the traditional McDonalds meals. Moreover the innovation in their Integrated Marketing Communication provided an effective advertising and public relations campaign to successfully introduce the new McDonalds to the public. Moreover they introduced McChicken Premiere and a zesty chicken to satisfy customers desire for good quality products at affordable prices. To keep the children, it also started to give more choices with Happy Meal including no-sugar-add fruit drink that is a low fat drink and also McDonalds coffee which appeals to adult. Furthermore McDonalds have responded in time to the changing healthy trend by adding salads and other lighter options in their menu. As children are one of the biggest consumers groups to McDonalds, therefore they paid considerable attention to them. They tried to provide a huge variety for children including the happy land with happy meals with toys. They believe that if they make themselves best suited for children, they can attract the whole family too. Finally the foundation for all above innovations was the Integrated Marketing Communication through the use of attractive advertising and promotional activities which could promote these new products in the market and made people aware of these innovations. These promotions were the basic tool for creating a positive perception in consumers minds for McDonalds and gaining their trust back. Therefore McDonalds created its new image in the market by the use of new advertisements and new theme I love it even more!. Reinforcement It was not enough to bring the change or adapt to the changing environment but it highly demanded from McDonalds to retain the change in the long run. That is why reinforcement of practicing and retaining that change played a vital role as post implementation of that change. McDonalds is quite successful to reinforce its employees to continuously practice retain their changed positive image in consumers minds. This was successfully done through positive encouragement and other rewards for the employees. 3.2 Resistance occurred in implementing this change Different people react differently to a change in the organisation. However it is important to accept this reality that resistance is always there in any form which may be there before, during or after the implementation of the change. McDonalds had to face certain conflicts and resistances in the process of bringing this change. This resistance came both from customers and McDonalds employees. Some of the employees were in favour of implementing Integrated Marketing Communication whereas some were against it and same was the case of customers as some of them opposed the change whereas others liked it. Overall the company faced following main conflicts/resistance: Different assessments of the situation Some managers and employees opposed it because they had a fear of the company being going into a loss if this implementation would not help to produce a positive result. They were confused that this change may make the problem more complicated and could make bad impression of McDonalds in customers minds instead of improving it. Moreover they were quite uncertain about the capability of the team that was dedicated by McDonalds to bring the required IMC (Integrated Marketing Communication) in place. They were thinking that the team may not be able to produce an effective quality due to lack of knowledge. Lack of communication and inadequate information The other resistance was related to the technological facilities being used by the McDonalds team. As employees thought that the systems that were used by the McDonalds team to implement IMC campaign might be downgraded due to the rapid advancement in the field of IT these days. Therefore they were very unsure whether the customers would have a positive reaction to their new campaign or not, which could result in not achieving the core objective of the change for McDonald as a whole. Low tolerance of change Another conflict among the managers was related to the experience of the team that was organized to help sustain the implementation of the changes. Some of the managers had a view that McDonalds may face a shortage of qualified workforce to keep up the capability of the marketing communication approach. Cultural differences among employees Another issue was the cultural differences among the staff that created some inner conflicts. Due to this the team may not function with proper co-ordination thus making the implementation of change be more complicated. Unwillingness to take risk Another resistance came from the staff was due to unwillingness to take risk. They were quite doubtful about the reaction of customers after the implementation of this change. Psychological resistance involved with new working challenge Management and employees were also resistant due to pressure of working with a new challenge and new environment. 3.3 How McDonalds managed the Resistance to change It was really a crucial phase for McDonalds to implement these changes and overcoming the resistance by employees and customers. Management knew that their plan would only be successful if they would be able to handle this resistance successfully as they knew that achieving their organisational goals entirely depends upon the way any resistance to it is managed. They had to obtain the strong support in sustaining the success as bringing the change is something that has to be a continuous process that needs equally important post implementation attention as well. However comprehending the whole scenario, McDonalds tried its best to overcome the resistance by adopting following techniques: Involving everyone in the process of change For McDonalds, the most important point to start with solving the resistance was to involve everyone in the change process so that everybody should undergo some learning experiences in order to understand and appreciate the objectives of that change. Management provided them complete information to let them understand the objectives in making this change so that they must realize and appreciate the importance of doing this and also let the employees feel that they are important in making this change successful. This helped McDonalds in gaining the support from the staff and overcoming their resistance. Face-to-face interaction to gain trust of employees The management created an environment where they can have face-to-face interaction with all employees to develop strong interpersonal relationships and trust. Providing enough time to employees It was important for the management to let employees understand the changing environment and required changes to be made accordingly. For that employees need to have tacit knowledge which comes from observation and experience so management tried to provide space to employees to learn from their experience and observe the surroundings. Providing updated technology to facilitate knowledge management As the management was responsible to implement this change so they decided to deteriorate all the negative responses related to the technology, by providing the customers, employees and staff their respective demands. For that they provided the staff with the technology that could last much longer. Moreover they facilitated them with systems that guaranteed long lasting functions in order to assure them that the technology they will be using is quite compatible with the latest development in the world of IT. Education and Communication Managers tried to educate and inform people about the change effort so as to why it was needed and the expected outcome of that change which would be for the betterment of the company and employees as well. This helped the employees to realize the logic in the change effort. It also reduced any doubts in their minds about the negative effects of the change. Training and follow-up programs for the team involved As far as the conflict was raised regarding the deficiency of the talented team that was designed to work for the marketing communication, McDonalds decided to conduct special follow-up programs for the staff that was involved in the said changes, which would enable them to receive proper training and development required to implement the required changes. Developing a thriving organizational culture To overcome the inner conflict that was raised due to differences in culture, the management of McDonald developed a thriving organizational culture and a stronger organization by proper management of the staff, providing them what they actually deserved in order to motivate them. They highly focussed on the proper handling of elements such as organizational design, compensation programs for employees, performance management and career path in order to motivate employees and create interest in them to word dedicatedly for the company and support them bringing this change. Furthermore, the human capital management of the McDonalds also incorporated a process to ensure equality among employees to make them feel an important part of the organization irrespective of their cultural differences. This helped them gaining employees loyalty and hard that not only helped the employees but also the organization. Overall McDonalds management was quite successful in handling the resistance and conflicts raised by employees and customers and they all participated and supported the implementation and helped McDonalds gain its positive image back. SECTION 4 4.1 Assessing the effectiveness of the Change in meeting its Objectives It was very important for McDonalds to handle the conflicts and resistance carefully because it is something which leads to the success or failure of the change for being properly handled or by being neglected otherwise. Therefore management of McDonalds understood the importance of handling the resistance properly in order to make the change occur successfully. However McDonalds was quite successful in implementing the change effectively and was able to meet its following objectives: Shifting the attitude of children Shifting the attitude of children about healthy fast food meals was not easy but through proper marketing communications and campaigns strong encouraging characteristics, management was quite successful in doing it. As parents are the one who are responsible for eating patterns of their children so McDonalds aim was to encourage parents about their new healthier food plans for children and let them enjoy McDonalds more than ever before. Positive Image Building McDonalds new image successfully created a place in minds of people as they could see the new advertisements of McDonalds at all types of media which let them associate with the brand in a more positive way than ever before. Through the new advertisements and new theme of I love it even more! McDonalds was successful in encouraging parents to let their children eat healthy meals. This helped them to achieve its main objective of positive image building. Creating a safe environment Moreover the management was able to implement the change effectively by creating a safe environment for change that encouraged all employees to support and stay committed to the organizational efforts in bringing the change to meet its overall objectives. This helped them to overcome all the conflicts raised by employees and customers, before and during the implementation of these changes. Gaining organizational strength and competitiveness This change also helped McDonalds to enhance its overall organizational strength and competitiveness by gaining customer loyalty back and positive image building of the brand. People started associating themselves again with McDonalds and started encouraging their children to eat McDonalds which was the core element for bringing this change. Expand the business portfolio Moreover it also encouraged the management to strengthen and expand its business portfolio and survive to the tough competition in the market. By gaining its customers back, McDonalds started to earn more market share as compared to its competitors which led them to enter new market with same brand and expand the business to be childrens most favourite place to eat and entertain themselves. 4.2 Assessing the need for any further changes As people are getting very particular about their health so it is necessary for McDonalds to retain its good image in minds of customers and to maintain its food quality and standard along with the prices. They may need to focus on producing low fat products and should think of entertaining children in a lot more other ways as well just like the play section they already have. They need to keep a proper check on the services of its competitors so as to manage it accordingly. McDonalds must try to maintain its services in order to cope up with the changing social needs and market requirements. Furthermore management at McDonalds should be able to carefully plan such innovation and they must use effective strategic tools to implement such change in future as well, this would help them to achieve its vision of a food industry that provides a health-conscious sub-image which is consistent with the latest trend in health awareness today and for the future. Moreover the management leaders at McDonalds should always try to monitor what is working and not working in the process of the organization change in order to implement the change effectively. Such changes will help McDonalds to enhance its competitiveness and strength. Whenever the management observes the need of any further change, then that is the only time, they must impose required changes to be done in order to save the company to undergo any downturn again. It is recommended that McDonalds must see to it that any further changes are well planned and implemented carefully, because these will be the basis for the success or failure of the organization. McDonalds must continuously review, update and improve its products according to the changing environment in order to ensure and enhance its competitiveness.