Sir Richard Branson, Chairman, Virgin Group, Ltd Essay

Sir Richard Branson, Chairman, Virgin Group, Ltd - Essay Example The company has ventured into varied business, and it has more than two hundred conglomerates that operate across the globe. The company has about 50 thousand employees, and it receives approximately 20 billion dollars in annual sales. Many people admire the Virgin brand and Branson always believes that by treating employees effectively, they will become productive; thus attract customers who in turn would reward stakeholders. Branson believes that effective communication and teamwork competences will yield better results. He devotes himself towards motivating and rewarding employees as well listen actively to them in order to create organizational value. Branson employs a mixture of leadership styles in order to improve the organization value; thus achieving organizational goals effectively. First, Branson employs authentic leadership because he is genuine with his work. He is always ready to offer a solution in a genuine way to any employee who approaches him. Hellriegel and Slocum (2010, p. 291) argue that authentic leaders have the highest integrity and are always committed towards improving organization performance. Branson is one of the leaders who are committed towards constructing enduring organizations and  who are  genuine to the company core values. He develops his own leadership styles that are consistent with his personality. For instance, many organizations concentrate in designing innovative brands that meet the expectation of customers and they treat customers as the king in the market. However, Branson does opposite by treating employees first, and the customers follow later. This is because he believes that by motivating employees, they will work hard and become productive; thus meeting the expectations of customers. Therefore, Branson is an authentic leader because he holds on the beliefs he espouses; thus revealing ethical behaviors in business. This is essential because it will lead to successful organizational performance. Secondly, Br anson employs transactional leadership because he pays attention to his subordinates and he cooperates with them through agreements. Transactional leadership styles are among the valuable leadership management styles in an entity. This leadership style acknowledges leadership dynamics and recognizes leaders as being responsible for the actions of their subordinates (Hellriegel and Slocum (2010). In this case, leaders motivate employees through offering them bonuses as a way of motivating them to work hard. Branson focuses on teamwork performance, and he focuses on the supervision roles in an organization. This is essential because a transactional leader is a leader who is focused to keep things alike, but they are not ready to change anything in the future. This leader pays attention to employees or the followers in order to solve any problem that might arise. Branson employs transformational leadership model and this style is of significant benefit in the company. This is because t his leadership style emphasizes on unity and joint effort in creating organization change. Branson encourages employees to work together and introduces a new set of goals that can enable an organization to create change. Transformational style emphasizes on shared values and joint efforts towards increasing performance level (Hellriegel and Slocum 2010, p. 329). Branson works hard in order to solve the problem of each employee, and he always makes sure that he has the answer for every problem.